Jaeger-LeCoultre backs green cause

Swiss watch company Jaeger-LeCoultre has teamed up with Hollywood actor and environmental activist Leonardo DiCaprio to raise money for a new environmental fund programme.

The Time to Care programme, which will benefit the Leonardo DiCaprio Fund at the California Community Foundation (CCF), will focus on the sale of two unique timepieces later this year.

Both watches will be the first in a limited series and all proceeds will go to the DiCaprio Fund at the CCF - a charity devoted to heightening awareness and spurring action on environmental issues.

The one-of-a-kind Master Compressor Extreme Lab watch was worn by DiCaprio to the premiere of his documentary, The 11th Hour and engraved with his signature. Valued at $300,000, it will be the first watch in the Extreme Lab series to be delivered anywhere in the world.

Made from carbon fibre and titanium, the watch features an automatic tourbillon, two time zones, a pointer-type AM/PM indication at 12 o'clock and a patented jumping date display.

The other unique timepiece will be an edition of the Reverso Gyrotourbillon 2 valued at approximately $400,000. It contains a spherical tourbillon and will be the first watch in the series to be delivered worldwide.

Jaeger-LeCoultre is also planning other green-friendly efforts in the months ahead, including recycling and only using recyclable paper goods, setting up a company transport system for employees and implementing various carbon-offsetting measures.

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