Trading buoyant at Clogau Gold

Clogau Gold enjoyed buoyant trading in the final quarter of last year. Sales at the Welsh gold brand were up 15% year on year, with a flurry of orders towards Christmas as festive shoppers left purchases to the last minute.

The brand also said that some of its retail stockists, including as Signet and Argos, that have suffered from spiralling like-for-likes as a result of the downturn are reporting simultaneous increasing sales of Clogau Gold lines. It added that some stockists have said that Clogau Gold was the only jewellery brand to record any growth.

Clogau Gold managing director Ben Roberts said that the brand is surviving in the downturn by keeping tight control on suppliers and increasing marketing. He said: “We’re marketing harder and the supply chain is working more efficiently than ever. We’ve put pressure on our suppliers to ensure delivery times are met and prices are competitive.”

The company was hit, like most others, with rising gold prices, but has developed ranges of silver and rose gold jewellery to cater for shoppers who still want to buy into gold but at a lower price point. Roberts said: “As a company we're quite light on our feet allowing us to launch new collections quickly using our five designers.”

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