Chamilia launches advertising campaign

The campaign, created by TBWA\Manchester was shot within the UK and highlights the attention to detail, quality and craftsmanship within each Chamilia bead.

London and New York-based photographer, Graeme Montgomery, who has worked with brands such as Dolce & Gabbana and Prada, was chosen to do the photography.

The campaign is focused on the two spring/summer collections, SoHo and Garden Party, as well as the two-key jewellery-buying periods, Valentine’s Day and Mother’s Day.

“After months of hard work, we’re delighted to have launched our new advertising campaign. This is the first time that we’ve created and shot a campaign within the UK, specifically with the tastes of the UK consumer in mind,” said Chamilia marketing director, Melissa Wilson. “Fashion conscious UK women are becoming increasingly savvy shoppers, with their own individual styles. The new spring /summer collections, which have taken inspiration from the pastels and technicolour trends are our most fashion forward to date, reinforcing our position as one of the leading providers of bespoke fashion jewellery.”

Fergus McCallum, CEO at TBWA\Manchester added: “Chamilia jewellery is intentionally and thoughtfully designed using the highest quality precious metals. We wanted the creative to capture and celebrate the unique design and quality of each individual piece. We’re confident that we’ve delivered.”

Adverts are currently featuring in women’s titles such as Grazia, Stylist, Look and OK!, among others.

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