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Domino holds platinum bridal collection launch event

Domino welcomed more than 40 guests from 25 different UK retail outlets to the launch of its latest 32-piece platinum bridal collection, on March 27.

The platinum bridal collection was created in conjunction with Platinum Guild International (PGI), and the launch event took place in Birmingham.

Guests heard presentations from Domino chairman Patrick Fuller; head of product development and national accounts Naomi Newton-Sherlock and sales and marketing manager Andrew Sollitt, who between them explained the design concepts behind the new collection and the marketing support available to assist those who stock it to sell it through.

Attendees also received a “taster” training session in the art of selling platinum from professional sales trainer Christine Knott and a tour of Domino’s state-of-the-art manufacturing facility where the collection is made.

Retailers stocking five or more pieces from Domino’s Platinum Collection also receive a Platinum Profits kit. This includes an educational guide on platinum for staff; an eye-catching display stand for use in store; an illustrated Buyer’s Guide for consumers and a Precious Metals Comparison Chart for use by sales associates when demonstrating to customers why platinum should be their first choice.

Stockists will also be offered the chance to send their staff on one of two Platinum Training Days, which will take place at Domino on May 15 and October 18, 2012.

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