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Pursuit to unveil latest sales-booster software at The Jewellery Show

Jewellery business software company Pursuit will unveil its latest online, targeted sales generator and other system enhancements at The Jewellery Show at Spring Fair, next month.

The latest package of enhancements further expands the functions built into Pursuit sales, stock management and business analysis systems.

Among the developments are features that allow targeted promotions and postal marketing, helping enhance campaign performance tracking and ease of linking systems to prospect customer databases obtained from third-party sources.

Other new facilities include additions to the range of overall and product-specific sales reports, stock and orders monitoring functions and website sales and stock administration features.

The full range of developments is provided free of charge to existing users as part of Pursuit’s customer support services.

Pursuit Software managing director Mike Burns said: “System development is a continuous process. We have an active user group and encourage customer feedback and suggestions. The latest series of enhancements are spearheaded by tools to help boost sales through targeted promotions including customer mailings, with particular emphasis of campaign tracking and analysis.

“We have the extra advantage of an extremely robust technology platform that has infinite capacity for growth. The new features and functions seamlessly integrate with any existing Pursuit system.”

The software company also reports that while it is not yet revealing specifics, it has plans in place to launch an “entirely new and unique product” during the second quarter of 2012, which Pursuit says will “revolutionise the world of jewellery retailing”.

Burns added: “Claiming that we are on the verge of launching a revolution may come across as overstatement. But we are not guilty of hyperbole. Make no mistake. What we will be revealing constitutes nothing less than a new business model for jewellery retailing.

“We make no apologies for alerting the retail community about it in advance – despite giving no clues about our new product’s nature. The Jewellery Show is the event that kickstarts the industry after its post-Christmas pause for breath. It is therefore the right forum for giving advanced notice to jewellery retailers who may be contemplating new IT investment. “

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