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News and articles about Swatch

Swatch Group logo

Swatch Group set to increase prices

Swiss watch giant Swatch Group is set to increase the prices of its watches by between 5% and 10% as a result of the Swiss National Bank’s recent decision to abandon the Swiss Franc-Euro cap.

Special edition goat watch and packaging from Swatch as a celebration of Chinese New Year

Swatch announces Chinese New Year special Goat watch

Swatch revealed it would launch a special edition watch, named “The Goat’s Keeper”, on January 9 as a celebration of Chinese New Year and the Year of the Goat.

Limited edition Christmas Swatch watch

Swatch announces the launch of its limited edition Christmas watch

Swiss watch brand Swatch announced its limited edition 2014 Seasons Special watch titled Holiday Twist.

Swatch Islands Galore

Swatch launches two new summer collections

Islands Galore and Dream Urban are the new collections Swatch has launched this May


Swatch partners with International Talent Support

Already a supporter of ITS in 2013, the Swiss watchmaker has ramped up its commitment and invented a new contest category: ITS Artwork

Swatch, Mother's Day special

Swatch creates watch for Mother's Day

Inspired by spring, Swatch has created the Blossoming Love watch. The Mother’s Day Special is decorated with flowers and comes in plant pot packaging

Ice Watch

Trend watch: Affordable fashion

In a sign of these tough economic times, fashion-savvy shoppers are snapping up affordable timepieces. James Knowles finds out how you could boost your profits by targeting this market.

Longines has embraced a multicultural approach to its ad campaigns

Global markets: Brave new world

Jewellery and watch brands are increasingly looking beyond their native countries when it comes to expansion. We pin down the markets that are driving growth in this sector

A Lange & Sohne workings

Selling strategies: Ticking boxes

Appeal to a watch collector and you could have a client for life. Laura McCreddie finds out how

Jeremy Scott with Swatch

Swatch teams up with jewellery designer Jeremy Scott

Swatch has collaborated with American designer Jeremy Scott to create a range of five watches.


Swatch launches Swatch Touch

Swatch has launched Swatch Touch, a range of timepieces with big screen LCD dials and touch-sensitive zones to replace push buttons.

Kidrobot from Swatch

Swatch launches its toy-inspired gents' watches

Swatch has teamed up with eight artists and allowed each one to use a watch as their creative canvas to produce Kidrobot for Swatch.

Swatch has has collaborated with Japanese artist Hiroyuki Matsuura

Swatch collaborates with Japanese artist over watches with "pow" appeal

Swatch has teamed up with Japanese artist Hiroyuki Matsuura to produce six New Gents, which feature bold colours and memorable characters.

Fashion: Jeremy Scott

Swatch collaborates on its art, fashion and sport pillars

Swatch has unveiled its Art, Fashion & Sport Collection, which has been born from a series of collaborations.

Swatch Lifestyle and Irony Big collection 2011

Swiss fashion watch brand Swatch will release colourful watch collection Swatch lifestyle.


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