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News and articles about Swatch

Tissot NBA

Tissot becomes first official time partner of the NBA

Swiss watch brand Tissot has been revealed as the first-ever official time keeping partner of the National Basketball Association (NBA) in the United States.

Swatch Edinburgh Store

Swatch re-opens re-fitted Edinburgh store

Watch brand Swatch has re-opened its Princes Street store in Edinburgh following an extensive re-fit and refurbishment programme.

Swatch at Westfield London

Swatch relocates Westfield London POS

Swiss watch brand Swatch relocated its Westfield London point of sale (POS) from the ground floor to a unique kiosk design and installation on the shopping centre’s first floor on June 3.

A selection of Dunkel's Swatch superlot collection sold at Sotheby's in Hong Kong

Swatch watch collection sells for over £4million

A superlot Swatch collection comprising more than 5,800 Swatch watches and art collected over 25 years from 1983 to 2007 was sold for HK$46.7 million (£4,052,684.94) to a European Institution at Sotheby’s Hong Kong on April 7.

Swatch Watches SS15

Swatch opens new Nottingham store

Watch brand Swatch has added to its retail portfolio with the opening of a new store in Nottingham on Friday (April 3).

Swatch Group logo

Swatch Group set to increase prices

Swiss watch giant Swatch Group is set to increase the prices of its watches by between 5% and 10% as a result of the Swiss National Bank’s recent decision to abandon the Swiss Franc-Euro cap.

Ice Watch

Trend watch: Affordable fashion

In a sign of these tough economic times, fashion-savvy shoppers are snapping up affordable timepieces. James Knowles finds out how you could boost your profits by targeting this market.

Longines has embraced a multicultural approach to its ad campaigns

Global markets: Brave new world

Jewellery and watch brands are increasingly looking beyond their native countries when it comes to expansion. We pin down the markets that are driving growth in this sector

A Lange & Sohne workings

Selling strategies: Ticking boxes

Appeal to a watch collector and you could have a client for life. Laura McCreddie finds out how

Jeremy Scott with Swatch

Swatch teams up with jewellery designer Jeremy Scott

Swatch has collaborated with American designer Jeremy Scott to create a range of five watches.


Swatch launches Swatch Touch

Swatch has launched Swatch Touch, a range of timepieces with big screen LCD dials and touch-sensitive zones to replace push buttons.

Kidrobot from Swatch

Swatch launches its toy-inspired gents' watches

Swatch has teamed up with eight artists and allowed each one to use a watch as their creative canvas to produce Kidrobot for Swatch.

Swatch has has collaborated with Japanese artist Hiroyuki Matsuura

Swatch collaborates with Japanese artist over watches with "pow" appeal

Swatch has teamed up with Japanese artist Hiroyuki Matsuura to produce six New Gents, which feature bold colours and memorable characters.

Fashion: Jeremy Scott

Swatch collaborates on its art, fashion and sport pillars

Swatch has unveiled its Art, Fashion & Sport Collection, which has been born from a series of collaborations.

Swatch Lifestyle and Irony Big collection 2011

Swiss fashion watch brand Swatch will release colourful watch collection Swatch lifestyle.


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