Chamilia reveals exciting developments at IJL
Personalised jewellery brand Chamilia has reported a positive response from retailers to its new shop-in-shop concept, revealed at IJL.
The concept, which has been revealed at IJL at Earls Court, includes a counter top unit, which the brand says will increase interactivity and enable a more hands-on shopping experience. Products are available to touch rather than being hidden behind glass.
Meanwhile, the brand has also launched three collections -Cabaret, Siena and Swarovski - at the trade show. Cabaret features a tassel element, which is proving to be a trend emerging in increasing force at IJL.
Insiders on the stand also implied more exciting changes regarding PR and the website are on the horizon. “Watch this space,” said Mel Wilson, marketing director UK and Europe.
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