Domino expands in London with opening of trade counter
Domino has moved to a larger London site with the opening of a trade counter that allows it to hold a greater level of stock than before, as part of its London expansion.
The strongly-branded new premises in Hatton Garden, which opened at the beginning of October, has been chosen with the aim of providing Domino with the opportunity to display and to hold a greater level of stock than was possible at its previous trade counter in a nearby Hatton Garden building.
Domino MD Andrew Morton said: “Since we opened in London in 2007 we have steadily expanded our market and feel sure that having our own on-street premises will help to us to grow it further.”
The trade counter will carry a wide range of Domino’s core products and will offer retailers and designers a range of products including wedding rings, diamond ring mounts, settings and components across all carats and colours of gold as well as in platinum and palladium.
The additional space will also allow Domino to showcase some of its finished jewellery collections such as Sienna Neckwear and the Trends and Fashions collection.
Domino business development manager for London Claire Guild said: “As our customers here in the South East now appreciate, Domino has plenty to offer London’s jewellery community. These new premises will help us bring our designs - the vast majority of which are designed and produced in-house at our manufacturing facility in Birmingham and which are unique to us – to an even wider audience. The additional space will not only allow us to hold far great levels of stock, but will also provide a more relaxed and comfortable environment in which to buy .”
The new premises are part of the brand’s expansion in London
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