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Holts Academy and BJA launch jewellery business courses

Holts Academy of Jewellery and the British Jewellers’ Association (BJA) have launched a series of jewellery-specific business training courses.

The courses have been put together based on the results of a market survey conducted late last year to identify the additional help that both fledgling and established jewellery companies need in the current challenging market.

Holts Academy director Lee Lucas said: “Too often we hear of individuals and companies lacking key business skills to run their businesses.”

Starting in April and running through to June, there will be 12 courses held in both London and Birmingham. BJA members and Holts Academy alumni will be able to use a discount from each course.

BJA CEO Simon Rainer said: “The new courses have been designed to provide a constructive and insightful approach to how both BJA members and non members can learn and implement key business disciplines.”

It is hoped that the success of the course programme will lead to a repeat later in the year.

The course content is varied and ranges from devising a marketing strategy to financial management. Other topics include selling online, photography, social media, client database, metal skills and jewellery illustration.

For more information on all the courses and how to book, visit: www.bja.org.uk

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