MARKETING NEWS
Birmingham Assay Office shortlisted for Birmingham Best Brand award
The Birmingham Assay Office has been shortlisted for an award for Best Midlands Brand by Idea Birmingham, along with iconic brands including Marmite, Cadbury, Jaguar and Paul Smith.
Her Royal Highness Princess Alexandra opens Goldsmiths' Centre
The new Goldsmiths’ Centre was officially opened on Wednesday by Her Royal Highness (HRH) Princess Alexandra.
Taylor Schilling steps out with Zac Efron in Van Cleef & Arpels
Actress Taylor Schilling graced the red carpet in Van Cleef & Arpels at the premiere of her film The Lucky One, with actor Zac Efron yesterday in London.
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Citizen unveils Kim Clijsters and Kevin Pietersen adverts
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Boss Watches unveils QR code window promotion
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Domino holds platinum bridal collection launch event
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Piaget Rose collection launches
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NAG supports Independents' Day 2012
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Chamilia launches advertising campaign
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Actor Luke Evans named as Police brand ambassador
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Casio's G-Shock works with RAF to create watch
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Bremont announces launch of HMS Victory watch at Basel 2012
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Luminox to partner with commercial spaceliner
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Links of London launches jewellery with McLaren
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Thomas Sabo and Mercedes-Benz announce partnership
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Monica Vinader launches first marketing campaign
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Ogden of Harrogate and Ebel become official Leeds Utd partners
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NAG to launch Olympics related campaign at The Jewellery Show
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George Clooney wears Omega in The Descendants
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Tresor Paris designs for X Factor judge Kelly Rowland
MARKETING ARTICLES
Juliet Rowe, freelance PR consultant
A consultant reveals the true side of PR in the jewellery industry
Put your story across: public relations
Whether you’re on a budget or poised for a blow-out, there’s a PR strategy that will boost your business profile and profits. Kate Donovan investigates
What's the story?: Stories behind brands
A brand’s most powerful selling tool is its background story, which can capture the consumer’s imagination to form a lasting bond. Kate Donovan shares some brand stories with happy endings
Deck the stores: Christmas store displays
Getting creative with windows and in-store displays will produce a jewellery winter wonderland that is sure to get customers spending this Christmas
Break out the bubbly: in-store events at Christmas
Drive sales this Christmas by raising a glass to Saint Nicholas with your customers, says James Knowles
How to sell
How to sell: Ruby
Customers will love: As the world’s best-known and best-loved red gem, ruby captivates the hearts of gem professionals and consumers alike. In the Sanskrit language, one of the terms for ruby is ratnaraj, meaning King of Gems.
How to sell: Tiger's eye quartz
Customers will love the range of warm earth tones that include brown, brown-yellow and red-brown.
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How to sell: Pearls and cultured pearls
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How to sell: Opal
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How to sell: Nephrites
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How to sell: Moonstones
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How to sell: Lapis lazuli
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How to sell: Kunzite
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How to sell: Jadeite
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How to sell: Iolite
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How to sell Garnets
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How to sell Fancy sapphires
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Every kinda people: Selling
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How to sell Emeralds
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How to sell demantoid garnets
Editor's choice
Going for Gold: A gold focus
Gold has certainly been the metal dominating the headlines. Retail Jeweller takes a look at what’s going on with the prices, how that is affecting the industry and what is happening in the ethical sector a year on from the launch of the Fairtrade Fairmined mark
Rising star: Johnny Mirpuri
Former banker Johnny Mirpuri ditched the City to go back to the classroom and follow his dreams
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One to One: Stephen Urquhart
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Retail Jeweller management special
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Management theory: Follow the leader
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Management tips: Tips for the times
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Management people: Getting to know you
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Management legal issues: Law and order
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Rising star: Firouzeh by Touran Reddaway
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One to one: Barry Cohen
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Baselworld men's watches: Retro reigns supreme
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Valentine's Day: Love is...
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Watches and Art: Not just a pretty face
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Keeping it in the family: Zoe and Morgan
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Shop the show and more articles: The Jewellery Show 2012
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Show me the money: The Jewellery Show 2012
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Point of difference: The Jewellery Show 2012
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Best of British: The Jewellery Show 2012
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The year that was
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In-depth: Highs and lows of 2011
