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Claudia Bradby launches Male Helpline

Claudia Bradby has launched a Male Helpline for shoppers who are struggling to select a Christmas gift for the special people in their lives.

The Claudia Bradby Male Helpline is in service from November 14 to December 23 and was set up by Bradby, who is behind the brand Claudia Bradby, to give men advice on buying a present for the women in their lives. Bradby decided to set up the helpline after noticing that men were panic buying because there were too many products for them to choose from.

Bradby said: “Every year we carefully select Christmas gift items for our Style and Gift Guide but this year we wanted to offer our customers more. The Male Helpline is a bit tongue-in-cheek, but the sentiment is firm – we will be on hand to offer straightforward, helpful gift advice to guys who make up a quarter of our customers. We really hope to make their Christmas shopping a little easier and for the women in their lives to benefit from our gift suggestions.”

Bradby, who will personally be answering some of the Male Helpline calls, originally set up her jewellery brand back in 1999.

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Thomas Sabo

Fast Facts on
Wedding rings

  • 860 AD:The year Christians started using rings in marriage ceremonies.
  • 4th:The finger the ring is placed on.
  • 2,200BC:The year of the oldest recorded exchange of wedding rings in ancient Egypt.
  • 1854:The year in which the manufacture of 15ct, 12ct and 9ct became legal.

Photo from William Cheshire