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Chamilia launches ribbon bead with Breast Cancer Care

Personailsed jewellery brand Chamilia has teamed up with Breast Cancer Care UK to launch a ribbon bead, featuring a pale pink crystal to highlight breast cancer awareness.

Available in sterling silver and 14ct gold, the bead can be worn on its own, or together with other beads on a bracelet or necklace. Priced at £42 for the silver bead and £325 for the gold bead, 10% of each sale will go to the charity.

Breast Cancer Care corporate partnerships manager Charlotte Young said: “We are delighted that Chamilia is selling this beautiful and unique bead for Breast Cancer Care. This partnership will go a long way towards raising funds for our crucial work, helping us to support those affected by breast cancer.”

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Chamilia marketing director Melissa Wilson said: “We’re hugely excited and proud to announce this new partnership with Breast Cancer Care.

“We know that the Chamilia consumer cares deeply about this cause and wants to be able to show their support. With this in mind, we will donate 10% of our net sales of the breast cancer ribbon beads to the good work that Breast Cancer Care do.”

Breast Cancer Care strives to help those affected by breast cancer offering practical and emotional support, information and advice.

Speaking about working with the charity, Wilson said: “This is just the beginning of our relationship with Breast Cancer Care. We will be working closely as a team to build a valuable long term relationship.”

The breast cancer ribbon bead is available from H Samuel, Ernest Jones and independent stores nationwide.

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