Team behind Viventy UK plans serious growth over next three years

Jonathan Ralston, who also owns Meridian Distribution and Marketing (MDM), the sole UK agency for jewellery brand Christian Bauer, and John Start, who also owns John Start Fine Jewellery, took over Viventy’s UK presence in July 2011. Viventy is a German company and after 10 years already in business in other markets, the brand has made its mark in countries including Germany, Austria, Switzerland and South Africa.

The partnership team now at the healm of Viventy UK reported that although there had previously been a smaller attempt by another party to launch the premium silver brand in the UK, under the new partnership “serious growth” is planned for Viventy over the next three years.

Ralston has reported significant success already for the brand, which exhibited at International Jewellery London last month, with almost 50 retailers already now stocking Viventy jewellery in the UK.

“What makes the brand different is the premium quality and the fact that that it doesn’t look like a silver line, it looks like a gold line,” said Ralston.

The sterling silver range is vast and includes items from stingray leather bangles to necklaces, pendants, rings and earrings in gemstone combinations and additionally the Viventy Stars range of leather bands and charms.

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