WB Creative Jewellery Group launches new company Advalorem
WB Creative Jewellery Group, which comprises fine jewellery and mount producer Domino and jewellery solutions company Weston Beamor, has announced the creation of new company Advalorem, within the group.
Advalorem has been conceived with the intention of nurturing individuality and originality in fine jewellery and design. Its first launch is Vendorafa, an Italian family-run jewellery brand, that has a reputation for producing contemporary 18 ct gold jewellery, which is hand-hammered to give the brand’s signature texture.
“Our market research shows us that Vendorafa’s jewels will appeal to style conscious women of all ages and we are confident of warm reception from leading retailers and their customers,” said Andrew Morton, managing director of Advalorem.
Vendorafa has already had its first red carpet outing when it was worn by Lisa Snowdon when she hosted the UK Jewellery Awards at the Grosvenor House hotel on July 14.