Fabergé to launch online transactional boutique
Fabergé is launching an online boutique on April 16, 2012, where customers will be able to browse and buy products.
The online presence has been designed to reflect Fabergé’s existing network of retail stores, and to create a sense of refined sophistication and modernity.
Each of the collections – Les Saisons Russes, Les Fabuleuses, Les Fameux, Le Carnet de Bal, Solyanka and Les Favorites – is represented by a hand-painted vibrant illustration capturing the artistry and romance synonymous with Fabergé. The illustrations set an elaborate backdrop to the jewels and pictorially tell the story behind each collection.
The site also features an interactive area where clients can engage further with Fabergé, experiencing special projects such as the Mir Fabergé art initiative, which is also available as an iPad application.
The online boutique is also transactional and by using high-value transaction technology, it enables clients to purchase selected items in multiple currencies complete and also offers an international delivery service to more than 29 countries.