Ti Sento and a raft of other brands adopt Pursuit SmartLinks

The service, which feeds product information direct to jewellery retailers, has also been taken on recently by Gecko, C L Edwards and Hirsch Watch Straps.

Pursuit’s SmartLinks service provides an automated streaming of product details, prices and digital images direct into the computerised stock selection and ordering systems of retail buyers.

Ti Sento, Gecko, C L Edwards and Hirsch Watch Straps are among the latest suppliers now using the Pursuit SmartLinks service, which is exclusive to those who are Pursuit jewellery point-of-sale, stock, website and management software system users.

The automated facility streams product descriptions, digital images, wholesale and suggested retail prices, EAN barcode data, availability and other details straight into retail stockist’s Pursuit system central database.

For retailers, SmartLinks streamlines the process of selecting new stock lines and of updating stock control records. It also eliminates the chore of typing in details of newly ordered or delivered stock. The information is accessible on a buyer’s computer screen and the facility incorporates electronic order and order tracking functions.

Pursuit Software managing director Mike Burns said: “SmartLinks has been welcomed right across our user community, which includes both prominent multiples and highly respected independents.

“The service functions like a catalogue in electronic format that suppliers can add, amend or delete items as and when required. In addition, it also provides brands and wholesalers with an efficient means of delivering details about promotions and clearance items on special offer.”

The SmartLinks communication channel between supplier and retailer can be via email, FTP download, website download. Alternatively, data can be imported into the Pursuit system from a disk.

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