Astley Clarke appoints Carmen Busquets to its board
The online luxury jewellery retailer has recently secured a second round of investment from the luxury fashion entrepreneur taking her total investment in the company to $1.2m (around £752,000)
The current round of funding will be used to increase brand equity and to build the brand’s profile in international markets following the launch of its US webstie in April. It will also be used to develop a luxury online collection and interactive technologies to engage the luxury online consumer.
Busquets, who is the founding investor and board director of Net-a-Porter.com, said:
“Astley Clarke is one of the pioneers in building a luxury jewelry brand focused on e-commerce and the first brand to offer a full range of high end, iconic jewellery online, supporting a new generation of luxury consumer who wants the freedom to choose product that is right for them. I believe that Astley Clarke has the potential to become a global brand online as well as offline, competing in the international retail environment.”
Bec Clarke, founder of Astley Clarke added: “We are passionate about our brand and are proud to have carved a unique niche for ourselves as a luxury jewellery brand and e-tailer that is far removed from homogenised mass luxury.”