Cartier launches film, called L'Odyssee de Cartier, depicting the brand's history
The film features the panther, an iconic animal for the brand, and looks at the key cultural influences and people that built the House.
The panther is seen walking through countries that relate to Cartier’s hertiage, such as China, Russia and India, where it encounters vintage pieces from Cartier’s previous collections as well as people who are relevant to the brand’s story, such as Alberto Santos-Dumont, for whome Cartier created the first modern wristwatch.
The film was directed by Bruno Aveillan, one of France’s most internationall sought after commercials directors who has worked for brands such as Perrier, Louis Vuittom, Audi, Nike and Chanel, and soundtracked by renowned arranger and orchestrator Pierre Adenot, whose work has been featured in films such as Paris Je T’Aime and True Enough.
International supermodel Shalom Harlow is featured in the film’s final scene to represent the spirit of the Cartier woman.
The film is available to view on Cartier’s Facebook page from March 2.