Casio gets a new managing director and announces growth plans

Casio’s premium brands such as G-Shock Premium, Baby-G Premium, Edifice and Pro-trek, have seen a rise in sales in the last six months and the brand expects profits to double thanks to the launch of Casio Concept Store on April 21 in Covent Garden. The brand will also be launching a premium women’s brand called Sheen.

Tim Gould, head of marketing said: “We have invested heavily in corporate sponsorships and creative advertising campaigns across the Casio brand portfolio and have consequently seen a huge rise in sales for Casio’s premium products. We felt we needed to facilitate the demand by launching our first Casio Concept Store which will house the products in a bespoke environment that will continue to tell the Casio story.”

Casio UK is the first territory out of Japan to succcessfully launch the G-Shock Premium and G-Shock Premium’s Ambassador campaign, which saw the brand team up with a number of high profile creatives and entrepreneurs from the worlds of sport, music, fashion and business, has also boosted the sales of the watch.

Casio and Edifice have also sponsor the Red Bull Racing Team since 2009 and defending world champion, Sebastian Vettel, and Mark Webber both wear Casio Edifice as well as collaborating on limited edition models.

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