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Fabergé launches first ever advertising campaign

International jewellery house Fabergé has launched its first advertising campaign, shot by Mario Testino.

The campaign adopts a dramatic style and showcases jewels from Fabergé’s contemporary High Jewellery collections, Les Fabuleuses de Fabergé and Les Saisons Russes, and the new and iconic egg pendant collections, Les Fameux de Fabergé and Les Favorites de Fabergé.

For Fabergé, shot by Mario Testino

For Fabergé, shot by Mario Testino


The campaign was led by Fabergé’s managing and creative director, Katharina Flohr, who collaborated with Mario Testino, Carine Roitfeld, and producer Camilla Johnson-Hill.

The team selected a Russian-Lithuanian model called Bee Gee in its aim to embody Fabergé today, fusing Russian and Western cultures, past and present. This, the first ever campaign associated with Fabergé, is said by a spokesperson to mark a new era of contemporary creativity for Fabergé.

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Thomas Sabo

Fast Facts on
Wedding rings

  • 860 AD:The year Christians started using rings in marriage ceremonies.
  • 4th:The finger the ring is placed on.
  • 2,200BC:The year of the oldest recorded exchange of wedding rings in ancient Egypt.
  • 1854:The year in which the manufacture of 15ct, 12ct and 9ct became legal.

Photo from William Cheshire