Fabergé returns to London with Mayfair boutique
Fabergé, known primarily for its fine jewellery egg, is opening a London store for the first time in almost a century, with the opening of a Mayfair boutique on November 21.
Due to the repatriation of Russian resources at the beginning of the First World War, the last Fabergé store in London closed in 1915. Fabergé first opened in London in 1906 at 48 Dover Street, moving to Bond Street in 1910.
The new store is situated in Grafton Street in Mayfair, approximately half way between the original Dover and Bond street stores.
The new store features a special and striking lilac façade for the festive season, evoking the guilloche and enamel techniques for which Fabergé was renowned. The distinctive interior is warm and modern, fusing old and new.
Fabergé managing and creative director Katharina Flohr said: “We are thrilled to open the doors to the first Fabergé boutique in London since 1915. This is an important moment for us and for Fabergé to continue Peter Carl Fabergé’s legacy of exquisite creations and outstanding craftsmanship.
“Fabergé continues to attract a customer base of discerning devotees, seeking special personal possessions and gifts which illuminate the captivating world of Fabergé, linking past, present and future.”
Additionally, Fabergé has recently secured further outlets in New York and at Harrods, London.
In New York, Fabergé has secured a new home at 694 Madison Avenue, which will open officially in spring 2012. In the interim, the jeweller will host special seasonal “by appointment” previews at a New York location from November 28, 2011, and December, 30, 2011.
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