Hermès launches equestrian-themed advertising campaign

4000BC: The year opals date back to. They are most likely to originate from Ethiopia
90%: Australia has dominated opal production since the 1800s with more than 90% of the global output coming from down under
19th: The century when the opal was considered bad luck in Europe. However, Queen Victoria was quite a fan of opal and wore her personal collection throughout her reign
15,000: Black opals, the most rare and prized, can cost more than Aus$15,000 (about £8,750) a carat

6 July 2010 | By James Knowles

Watch brand Hermès has unveiled its latest advertising campaign showcasing its watches against a series of equestrian-themed images.

Hermès is cashing in on its association with horse riding with a set of advertisements that depict horses in a variety of dramatic scenes and odd locations, running alongside images of the watchmakers newest models. The pictures were taken by wildlife photographer Tim Flach, and each image is separated by the brand’s ribbon, which reads: Hermès Sellier - Hermès Horologer.

The choice of horse is designed to match the sentiment behind each watch it is pictured with. The Arceau collection features a restrained horse, the Cape Cod Quantième Simple a tranquil one, the Clipper collection features a proud horse riding a boat and the Cape Cod Tonneau model is pictured with a horse peering out from a Parisian roof-top.

Readers' comments (1)

Robin Bates | 8 July 2010 3:49 am
I LOVE this ad, it's about time the ad agancies get the fact that Horse People spend Billions,
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