Holition and Tatler collaborate

Being decked in the best De Beers, Cartier, Chanel and Boodles have to offer is reality most women can only dream of.
However, on Thursday, thanks to a collaboration between UK Jewellery Awards Business Initivative of the Year finalist Holition and Tatler magazine, it will be possible via Holition’s augmented reality software. Brands featured in the collaboration are Boodles, Cartier, Chanel Fine Jewellery, Chopard, De Beers, Fabergé, Graff, Harry Winston, Louis Vuitton, Mikimoto, Tiffany and Van Cleef & Arpels.

Jonathan Chippindale, CEO for Holition says, “We’re delighted Kate Reardon and the team at Tatler have appreciated the potential of augmented reality as it provides an excellent platform for Holition to further increase the creativity and potential of augmented reality technology.

“In the end it is about creating a fantastic stand-out user experience. So many people are looking online for their favourite fashion or jewellery item but what about trying it on before going to buy - it’s all about experiencing the brand in a different way using a webcam - you don’t need to know the technical details you just want to try it on.”

The September issue of Tatler is out Thursday. The feature will require readers to cut out a paper ring, head to Tatler.com and let the webcam and Holition software work its magic.

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