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CMJ urges members to support Independent Retailer Month UK

The Company of Master Jewellers (CMJ) has become an official campaign supporter of Independent Retailer Month UK, which promotes independent retail.

Independent Retailer Month UK is a global campaign that takes place throughout July and encourages retailers from all industries to celebrate independent retail and promote the role they play within their local communities.

Clare Rayner, UK lead for Independent Retail Month UK, said: “Too often businesses shy away from promoting the simple fact that they are independent and the benefits of shopping locally. By being part of Independent Retailer Month UK we aim to give them a reason to promote themselves, draw customers into their stores to find out more and generally engage with the communities they serve. Having the support of the CMJ, the largest jewellery and watch buying group in the UK, is a great opportunity for us as we try to encourage more and more high-quality retailers to take part.”

CMJ chief executive Willie Hamilton commented: “The ethos of Independent Retailer Month UK fits perfectly with that of the CMJ. We are fully committed to any campaign that supports independent retailers and encourages them to promote the unique services they offer to their community. We hope that our members will support Independent Retailer Month by signing up and getting creative.”

Stores are encouraged to use their association with the campaign to approach local press, hold customer promotions and events and generally increase the profiles of their business throughout the month.

Participating retailers are also listed on the online Independent Retailer Month UK Shop Directory at www.independentretailermonth.co.uk/uk-shops/.

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