PureJewels to launch first Platinum Heritage Collection diffusion range at IJL

The Luminous collection is the first diffusion range born from the PureJewels Platinum Heritage Collection and has been developed from a couture necklace depicting cascading diamond-encrusted platinum stars, designed by Cindy Dennis Mangan. It is a fine jewellery collection inspired by journeys guided by the stars.

Dennis Mangan said: “The stars guide us through the uncharted territory of life, and our dreams float into the night sky to be nurtured by the constellations. The Luminous collection pays homage to lovers, dreamers, and adventurers who follow the shimmering stars across vast oceans in their own personal quest for discovery.”

The Platinum Heritage Collection comprises couture pieces by up-and-coming British designers, which are inspired by the progress of PureJewels from its roots in India to Africa and finally to the UK.

The Luminous collection, in platinum and 18 carat white gold with diamonds, is the first of 11 lines of the Platinum Heritage Collection that is to be distributed by PureJewels to retail stockists.

The collection will be presented in a counter display by PureJewels together with Cindy Dennis Mangan on Stand D50 in the Design Gallery IJL 2011, which takes place at Earls Court 2 in London from September 4 to 7.

“The inspiring Luminous collection will be available for retailers to purchase for their stores, and is the perfect modern romantic collection for their bridal and special occasions clients,” said PureJewels brand manager Jayant Raniga. “My target is to build up 20 to 25 regional stockists in the UK for the Luminous collection. We are standing shoulder to shoulder with British designers and are thrilled to be partnering with Cindy for the first Platinum Heritage diffusion collection.”

Retail prices of Luminous pieces will start from around £600.

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