Rox re-launch leads to 65% increase in like-for-like sales

Additionally, the retailer, which won the category of Independent Retailer of the Year at the UK Jewellery Awards 2011, also announced that turnover across the company is on track for £10m to the year ending March 31, 2012, up from £9m the previous year.

The £1 million expansion, which was carried out by Graven Images, quadrupled the size of the Argyll Arcade store and included the launch of Rox’s Thrill Room, a luxurious private shopping area that features a Moet-sponsored bar. Since the launch, 900 bottles of Moet & Chandon have been popped, 1,200 engagement rings have been sold and five customers have proposed to their partners in store.

With Christmas just weeks away, co-owners Kyron Keogh and Grant Mitchell are gearing up for their busiest time of the year and, while they are cautious for the year ahead, they are confident Rox will continue to buck the trend. They have just invested £10,000 in training for their 60-plus sales team.

Grant said: “There is no doubt that we’re operating in a challenging environment but we are bucking the trend and continuing to grow. We took a real risk investing £1m into our Argyll Arcade store, particularly when you consider that we are surrounded by 30 other jewellers. However ,it has paid off and both sales and footfall have increased.

“In these tough times, retailers need to go that extra mile and that’s exactly what we’re doing - we’re investing in our people to make sure that every one of our customers gets the VIP treatment.”

The Rox team also hosted a decadent Christmas party, headlined by number one artist Emile Sande, for their VIP customers last weekend in association with Moet & Chandon, Pinky Vodka and Raymond Weil as a thank you for their support over the past year.

Rox now has four stores as well as its online store.

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