Lola Rose launches Miss Lola diffusion collection

It will feature semi-precious stone friendship bracelets that will spell out a message using the first letter of the individual gem’s name.

“I want this collection to represent the power of the positive and hopefully bestow some of that energy onto the wearer with subtletly and without being too worthy or obvious,” said Gewirtz.

Gewirtz created Lola Rose after being given a bracelet for her birthday and being unable to believe how much the bracelet cost when it was something she thought she could make herself. The brand celebrate its 10th anniversary last year.

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