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TAG Heuer President and CEO Jean-Christophe Babin
TAG Heuer launches Monaco watch in Paris

24 Jun 2009 | View Readers Comments

TAG Heuer hosted its latest launch of the MONACO line of racing-inspired sports watches and chronographs in Paris at the famed Maison Blanche restaurant on Avenue Montaigne.

Attendees were shown a screening of Steve McQueen and Lewis Hamilton: The Duel, made wholly for TAG Heuer. In the film, the two men race through the treacherous turns of the Le Mans Circuit, both wearing Monaco watches. The party was attended by 350 guests, including 2008 Formula One World Champion Lewis Hamilton, French VIPs Alain Prost, Jacques Lafitte and Catalina Denis, as well as TAG Heuer’s parters on the Le Mans Peugeot team, who placed one-two in this year’s race.


Jean-Christophe Babin and Cécile de Ménibus

Jean-Christophe Babin and Olivier Marchal Alexander Wurz and Jean-Christophe Babin










Jean-Paul Rouve, Jean-Christophe Babin and Denis Brogniart Jean-Christophe Babin, Antonio Belloni, Jacques Lafitte and his wife

Michèle Mouton and Jean-Christophe Babin










Evelyne Bouix, Jean-Christophe Babin, Lewis HamiltonLewis Hamilton and Alain Prost Lewis Hamilton and Catalina Denis










Jean-Christophe Babin and Lewis Hamilton Alexander Wurz, Jean-Christophe Babin Yoann Gourcuff











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