TAG Heuer launches Monaco watch in Paris
24 Jun 2009 | View Readers Comments
TAG Heuer hosted its latest launch of the MONACO line of racing-inspired sports watches and chronographs in Paris at the famed Maison Blanche restaurant on Avenue Montaigne.
Attendees were shown a screening of Steve McQueen and Lewis Hamilton: The Duel, made wholly for TAG Heuer. In the film, the two men race through the treacherous turns of the Le Mans Circuit, both wearing Monaco watches. The party was attended by 350 guests, including 2008 Formula One World Champion Lewis Hamilton, French VIPs Alain Prost, Jacques Lafitte and Catalina Denis, as well as TAG Heuer’s parters on the Le Mans Peugeot team, who placed one-two in this year’s race.

 
 

  
  
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