QVC to open Diamonique pop-up
QVC has created a diamond pop-up shop in Hatton Garden for its simulated diamond collection Diamonique.
The QVC Diamonique jewellery boutique is opening to the public in London’s diamond quarter on the October 11 from 12 to 6pm at Clerkenwell House, 23 - 27, Hatton Wall.
The store will showcase luxurious simulated diamond creations, including one-off replicas of the Titanic Heart of the Ocean necklace, the ruby and diamond necklace featured in Pretty Woman and the yellow diamond necklace worn by Kate Hudson in How to Lose a Guy in 10 Days.
The Diamonique range is available exclusively through QVC with prices ranging from £11 to £750 depending on whether the stones are set in silver, gold or platinum.
QVC marketing director Sue Leeson said: “We’re setting up our pop-up shop in the heart of this historical diamond district so the public can see for themselves just how identical a Diamonique stone is to a real diamond – without the hefty price tag. If you don’t live nearby or can’t make it down on the day, QVC is also dedicating the day to Diamonique so you can tune-in or go online to find out more.”
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