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White Pine launches consumer diamond-selling website

Recycled diamond trading company White Pine Trading has launched a website allowing consumers to sell their diamonds.

The website, WPDiamonds.co.uk, is aimed at the growing online market for the purchase of diamonds directly from the public in the UK. The site gives UK consumers chance to take advantage of White Pine’s recycled diamond expertise when exchanging their jewellery or loose diamonds for money.

White Pine director of European operations Tim Phillips said: “WPDiamonds.co.uk adds to our increasing investment online and we can offer customers industry leading capabilities, competence and excellent prices. The site is designed to attract individuals that want to release cash from their assets and we offer a quick and trustworthy service.”

Customers can obtain a free diamond valuation by completing an online form at WPDiamonds.co.uk. The Company’s Birmingham-based team will provide an initial valuation based on the details submitted online. Customers across the UK can then send their diamond jewellery to White Pine at no cost, fully insured. When the items arrive at White Pine’s office, an expert valuation is conducted by its experienced GIA trained grading team.

The announcement follows the recent launch of the company’s North American version of the site, WPDiamonds.com. Early consumer feedback on the site WPDiamonds.com has reportedly been positive. White Pine plans to launch an online marketing campaign to fuel growth.

White Pine is headquartered in New York and sells its recycled diamonds globally to a network of jewellery retailers, jewellery manufacturers, diamond manufacturers and diamond dealers.

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Thomas Sabo

Fast Facts on
Wedding rings

  • 860 AD:The year Christians started using rings in marriage ceremonies.
  • 4th:The finger the ring is placed on.
  • 2,200BC:The year of the oldest recorded exchange of wedding rings in ancient Egypt.
  • 1854:The year in which the manufacture of 15ct, 12ct and 9ct became legal.

Photo from William Cheshire