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A Lange & Söhne opens Hong Kong boutique

A Lange & Söhne has opened a store in Hong Kong, extending its international presence and enhancing the brand in the region.

Following the launch of A Lange & Söhne shops in Dresden, Shanghai, Tokyo and Seoul, the German watch brand has now opened a boutique in Hong Kong.

Although watch enthusiasts in the metropolitan area have been able to access A Lange & Söhne pieces at the brand’s authorised dealers in Hong Kong since 1997, a spokesperson of the brand said that the new A Lange & Söhne boutique in Hong Kong “intends to bring the precision, quality and ambience of traditional German watchmaking even closer, and in a more in-depth manner, to its customers”.

A Lange & Söhne Hong Kong, the brand’s fifth boutique, opened in mid June in the heart of the luxury hub of Hong Kong at Shop G11, 1881 Heritage, Canton Road, Tsim Sha Tsui, Kowloon.

Lange & Söhne managing director for the Asia Pacific region said: “A Lange & Söhne timepieces are well received among the watch collectors, connoisseurs and watch aficionados in Hong Kong, hence China.”

He added: “The opening of . Lange & Söhne’s first mono-brand store in Hong Kong is a step to further enhance the brand’s image and the relationship with its ever increasing number of fans in the region.”

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