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Bering named as a Houlden Group supplier

Bering has become an official Houlden Group supplier.

The Danish watch brand allows the buying group to offer its members quality affordable watches to sell to consumers. The Bering watches take inspiration from the ice whiteness, toughness and infinite flatness of the Arctic North, named after Vitus Bering who first set off for the uncharted Arctic Ocean 280 years ago, crossing the straits, which would later bear his name.

The watches have been developed to blend minimalistic Danish design and optimal material strength. Materials used in the products include high-tech ceramic and sapphire glass, offering scratch resistance and strength.

Bering director Henrik Leth Møller said: “We are proud and delighted to be appointed an official supplier to the Houlden Group and feel sure that our ceramic and flat designs will generate high value sales for all the members and look forward to working with the Houlden members.”

Houlden Group chief executive Stuart Laing commented: “Bering is a fantastic addition to our suppliers list as it offers a wide selection of affordable stylish high tech watches in a variety of colours and designs. We’re delighted they are now on board and are looking forward to them joining us at our next suppliers’

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