Citizen unveils Kim Clijsters and Kevin Pietersen adverts
Citizen Eco-Drive has unveiled its latest adverts, which feature tennis star Kim Clijsters and cricket ace Kevin Pietersen respectively.
The adverts from the watch company combine its ambassadors and their Citizen Eco-Drive watches. The adverts re-enforce the Eco-Drive message, stating that the watches are: “Fuelled by light, any light. A watch that never needs a battery”.
Alongside the new strapline, the adverts also feature the message, “Be Precise. Be Powerful. Be Unstoppable.”
The straplines are partnered with powerful imagery.
The adverts will hit the news stands in April and May and feature six of Citizen Eco-Drive’s spring summer 2012 watches.
Citizen Watch UK brand director Mark Robinson said: “We are delighted with our new adverts. The dramatic imagery really stands out. We are pleased also to be able to include our QR code where you can find out more information about our Eco-Drive technology.”