Condor Group to launch Boutique @ Royal London Watches website
Condor Group is soon to launch its dedicated consumer facing website Boutique @ Royal London Watches, to which Royal London stockists will potentially be able to directly link their websites.
The website, due to launch this month, will be aimed at consumers looking for timepieces online and will feature all the latest Royal London models. It will also showcase watch trends in a stylish setting and is intended to simplify the online shopping process for customers browsing the internet for watches.
Condor Group’s retail account holders have the option to become preferred online stockists of the Royal London brand, with direct links to the new website. Consumers wishing to purchase a product via the website will then be redirected to the retailers’ websites. A spokesperson said this approach is aimed at “helping us to build a formidable network that effectively targets the growing international etail market”.
A tie-in with Watchshop.com will help launch the Boutique website and is to run from October 2011 to January 2012. Boutique @ Royal London Watches is set to go live in October at the following web address at boutique.royallondonwatches.co.uk