Guess Watches launches global blogger search
Guess Watches is launching a global blogger search to find two representatives from every country in the world to become official bloggers on the Guess Watches website.
The One to Watch – Global Blogger Search, is an international open call for fashion-savvy content creators to become an official contributor to the Guess Access Blog.
The Guess Watches website features a variety of interactive elements, including the Guess Access Blog, which the fashion brand wants to invite the consumer to use to share their thoughts with readers from around the world. The One to Watch – Global Blogger Search is the means of finding these brand ambassadors.
The campaign will exist as an application on the Guess Watches Facebook page, which is currently the largest global watch brand page on Facebook with over 1.2 million fans.
To enter, users from around the world will create personal profiles that will include a custom-built style board to express their personal fashion point-of-view. Then they will share their profiles through their social networks in an effort to receive Style Points from all their friends and followers. At the end of the 90-day entry period, the top 10 candidates in each country with the most Style Points will move on to the next round and be asked to submit a blogging assignment. Their submissions will be reviewed by a panel of judges and two One to Watch finalists will be chosen to represent each participating country. Each finalist will receive worldwide recognition and Guess Watch product throughout the year.
Sequel AG president and CEO Cindy Livingston said: “This is a great opportunity for our brand to be able to partner with young bloggers from around the world and let their voices be heard on a global platform. We will be able to showcase their talent on the Guess Access Blog and inspire others to be a part of the Guess Watches lifestyle.”
The search kicks off in May 2012 and the finalists will be announced in September.