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Luminox to partner with commercial spaceliner

Watch brand Luminox will announce a partnership with commercial spaceliner SXC during BaselWorld, which starts on Thursday and finishes on March 15.

The watch brand, which specialises in self-powered illumination timepieces, has a rich history supplying a long list of special forces that work in the sea, air and land. This latest partnership will see it add space as a fourth dimension to its offering.

Luminox has previously been requested by, and supplies, the US Navy SEALs, US Air Force Stealth Pilots, SWAT teams, police and rescue organisations around the world, as well as underwater explorers. Luminox pieces will now be worn by the astronauts and passengers of the SXC Spaceships as a new series of special timepieces are being developed that can withstand the G-Forces and weightlessness encountered in spaceflights.

Michiel Mol, one of the founders of Space Expedition Curacao said: “We will start operating our commercial spaceflights beginning early in 2014. From the island of Curacao we will offer our clients - co-pilot astronauts as we call them - a unique experience in which they will experience breaking the sound barrier, G-Forces,
weightlessness and eventually, at an altitude of 103 km, to see the world from Space.

“Up there in the dark, we felt our crew would need a special, yet to be developed watch. The technical knowledge of Luminox, combined with their ambition and spirit of adventure, proved them to be the perfect partner for us. They are the brand that can offer Essential Gear to our Astronauts.”

Luminox founder Barry Cohen, added: “We are extremely proud to become a part of this special project. Currently our product line is broken into three segments – Sea, Air and Land, but with this partnership, we will be introducing the fourth dimension - Space, early next year. At this moment, our engineers are starting to work closely together with the technical staff of SXC to develop a unique timepiece for unique circumstances.”

To read an article about Barry Cohen and the founding of Luminox, click here.

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