Rotary celebrates Ultra Slim range with TV campaign
This autumn will see Rotary Watches hitting the small screen with a television advertising campaign for the new Ultra Slim collection.
Rotary Watches is marking the introduction of the Ultra Slim Swiss-made timepieces for ladies and gents with a high-profile television advertising campaign that launches in September 2011.
The company had its last screen presence in the 1980s and has taken the decision to announce the launch of the new slimline family by launching a highly-charged advertising campaign that also celebrates the company’s sponsorship of the 2011/2012 Clipper Round the World Yacht Race. The campaign starts on the September 24 and will run through to the December 31. It will appear on mainstream satellite channels including Dave, The Comedy Channel and ITV2.
You can watch the advert here.
Both the gents and ladies Ultra Slim models have two-step dial designs that complement the classic appeal of the collection as a whole. The collection embraces the return of vintage styling and makes reference to Rotary models originally launched in the 1970s and 1980s
The design details include a sleek side profile of just 4.85mm, mother of pearl dials and Austrian crystal set bezels. The collection includes a combination of both strap and bracelet watches. Each watch is also waterproof.