TechnoMarine's advertising campaign wins award
TechnoMarine has won the Best Watchmaking Campaign 2011 category within the film and cyber section at the Montres Passion prize giving ceremony, held in Geneva on November 11.
A jury of communications experts awarded the watch brand with the win for the campaign’s creativity and cool appeal as well as its concept originality and high-quality production.
Launched at this year’s BaselWorld, the advertising campaign – designed by TechnoMarine’s administrator Jean-Marc Loubier and created and produced by the Paris agency TBWA Being – is a gallery of portraits, which are said to reflect the descriptive statement made by a TechnoMarine watch that offers confidence and originality.
Photographer Nicolas Guerin shot the portraits.
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