Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.
One of the biggest challenges the jewellery industry faces is that a new generation of consumers would rather spend money on experiences and technology than buy a piece of jewellery that will last a lifetime. Jewellery & Watch event director, Kirsty Broere, offers her take on consumer buying behaviour of jewellery.
It is sometimes too easy to be caught up in the day-to-day minutiae of running your retail business or brand, without also considering what the future might look like and how the demands of today’s consumers will shape your business decisions going forward.