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Astra hopes to repeat Jewellery Ireland success at IJL

New Zealand-based Jewellery brand Astra plans to repeat its recent success at trade show Jewellery Ireland at International Jewellery London (IJL) which opens its doors today (September 3).

Distributed by Jos Von Arx (UK) in the UK and Irish markets, Astra reported a successful launch at the August Jewellery Ireland show, opening 20 doors in Ireland.

The brand will make its IJL debut, exhibiting at stand E31 at the three-day trade event.

Richard Bulgin, sales director for Jos Von Arx, commented: “The response to Astra from our Irish customer base has been fantastic, the brands designs, finishing and concept has really captured the imagination and passion of our retail partners. Our customers loved the fact that each piece has its own story and could straight away see the commercial appeal of the brand particularly with its slick and effective point of sale material and display.

“It was great to confirm so many new retailers from the Jewellery Ireland show and we expect to double this number in Ireland by the years end especially when we consider the current level of interest. We look forward to showing the brand again in IJL in September and based on the phenomenal reception in Ireland and the brands huge social media following, we hope for a similar success at this show.”

IJL is currently taking place at London Olympia and runs until the end of Tuesday (September 5)


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