Fashion jewellery brand ChloBo held a launch event for its UK retailers on March 15 at its head office in Chester.
The brand unveiled its new Maya’s Light Collection to over 60 store managers and sales assistants at an exclusive evening event.
The brand offered a detailed presentation on the ChloBo brand history and its plans for 2017, plus training and selling tips to help further inform and support staff members.
Jo Sass brand communications director for ChloBo said: “We were delighted with the turnout. This has been the biggest brand and launch event we have done to date and we had great feedback regarding the design, detail and quality of the new products. A lot of training information and inspiration was delivered on the evening – we know how important it is support our retailers and their staff in the current environment.”
The new collection comprises brand new charm symbols such as the dreamcatcher, mandala and lotus flower available in silver and rose plus soft blue and white semi-precious stones.
Maya’s Light Collection will launch in store and online on March 31.