Inhorgenta Munich is set to introduce a new boutique concept to its Timepiece Hall (A1) at the forthcoming February edition of the show.
Set up in the middle of the hall, an innovative Watch Boutique will showcase new watch models and collections.
Exhibitors set to be included in this focal area are Alexander Shorokhoff, Ebel, MeisterSinger, Michel Herbelin, Mühle Glashütte, Sinn Spezialuhren, Staudt Watches, and Tutima Glashütte.
A round table stands in the middle of the Watch Boutique where industry members can meet daily to discuss current developments in the watch industry, especially focusing on best practice applications and current trends.
Trade fair goers can also visit the adjoining bar with an inviting lounge atmosphere to sit back and relax.
“The Watch Boutique has opened new doors for additional brands to be showcased at Inhorgenta Munich,” explains exhibition director Stefanie Mändlein. “We have created a meeting place in the heart of the hall with a welcoming atmosphere. Our concept will not only impress exhibitors, but also visitors”.
Long-standing exhibitors such as Casio, Junghans and Engelkemper will be joined by many new brands in the Timepieces Hall in February 2019.
One such newcomer is the Citizen Group, which, alongside its Citizen brand, will present other Swiss brands from its stable, Frederique Constant and Alpina, as well as the American heritage brand Bulova.
Maurice Lacroix is returning after a break of several years with a large exhibition stand, as is Bruno Söhnle.
Smartwatch manufacturer Garmin is also new to the trade fair with its own stand.
“From the finest quality Swiss mechanical craftsmanship and the widest range of German brands to the latest generation of smart watches: Visitors can find a wide range of products at Inhorgenta Munich, allowing them to assemble their own optimal array of products,” added Klaus Dittrich, chairman and chief executive of Messe München.
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