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The iconic ‘A Diamond is Forever’ slogan will be revived by Forevermark this year

JCK 2015 review: Forevermark, forever more

One thing that a trip to JCK makes abundantly clear is the influence of Forevermark, De Beers Group’s diamond brand in the US. As it plans a UK launch for later this year, Ruth Faulkner meets the people tasked with successfully establishing the range here.