Jewellery & Watch will offer an immersive showcase to inspire and guide show visitors through the top trends set to influence UK businesses in 2018.
The Atelier is a new interactive feature comprising big-screen videos, which will show visitors what’s new, what’s hot right now, what exciting trends are ahead for SS19 and AW18/19, and how these can be adapted to work for independent businesses.
The series of exclusive films, based on insights from industry trend forecasters and platforms WGSN, Pinterest, One Click Retail and Coloro, will present insights into product categories and highlight future colour trends.
The Atelier will offer a walk-in installation that will feature store display ideas that are independently curated, using Jewellery & Watch exhibitors’ products to demonstrate the latest trends from WGSN. The interactive sets aim to inspire retailers and designers.
Managing director at Jewellery & Watch Julie Driscoll said: “This aims to provide our buyers with the latest trend information, enabling them to shop confidently and make better business decisions.”
Jewellery & Watch takes place at the NEC Birmingham from February 4 to 8, 2018. To register for the show please visit jewelleryandwatchbirmingham.com.