Trade event Jewellery & Watch has kicked off this morning (February 5) on what is expected to be a busy edition of the show.
Featuring collections from over 500 jewellery and watch focused suppliers, the show represents the first opportunity in the UK buying calendar for retailers of jewellery and watches to view the new SS17 collections from brands, designers and suppliers.
This year’s edition of the show boasts several new features including a partnership with the National Association of Jewellers (NAJ) which will see the launch of the inaugural NAJ Live event taking place on Tuesday 7 February, incorporating dedicated content around NAJ membership benefits.
Also new for this year, the show has been centred around a specific #CreatingLove campaign, which focuses on the passion and love which goes into designing and crafting jewellery. In the run up to the show, both visitors and exhibitors were asked to share their own personal #CreatingLove stories.
Jewellery & Watch Birmingham will run from today (February 5) until Thursday February 9 at Birmingham’s NEC. The show is co-located with giftware trade event Spring Fair.