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Pandora and UNICEF launch new partnership

Danish jewellery brand Pandora and children’s charity UNICEF have announced a new global partnership to support the world’s most vulnerable children.

The three-year partnership between the international jewellery retailer and the United Nations Children’s Fund will also support life skills training, with a focus on programmes that support female empowerment.

Commenting on the partnership, Alexander Lacik chief executive Pandora, said: “Together with UNICEF we wish to give a voice to the next generation and support their education and empowerment. Millions of children, especially girls, never attend school. Millions more never complete their education. And many struggle to exercise their fundamental right to be themselves and fulfil their potential. We would like to play our part in addressing these societal challenges.”

UNICEF executive director Henrietta Fore added: “Young people are the future. Their ideas, energy and enthusiasm can change the world. This partnership with Pandora will also support the Generation Unlimited initiative, supporting young people with the tools they need for success. Together we can harness young people’s energy, enthusiasm and ideas, and help give them the skills they need to become active citizens who can contribute to their countries’ societies and economies.”

Pandora will launch a series of cause-related marketing campaigns starting with a special edition collection of jewellery on World Children’s Day on November 20 to raise funds over three years for UNICEF child survival, education and protection programmes across the world. The special edition collection will be available online and across Pandora’s stores in more than 100 countries. All profits made from the collection will go to UNICEF.

 

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