Fine jewellery brand Shen London has collaborated with skincare and beauty expert, Nichola Joss to create its first diamond piercing collection.
Unveiled at Fiona Barratt Interiors in Westminster, London this week (February 22), the invite-only event welcomed guests, included leading experts from the fashion and beauty industries.
The new capsule earring collection is an adaptation of Shen London’s signature Goddess Collection. Made from 18ct white and yellow gold with diamonds, recommended retail prices start from £450.
Shen London- Nichola Joss diamond piercing collection
Sheena Gill founder and creative director at Shen London commented: “We have been overwhelmed by the response to the collection which houses our beautiful diamonds in fine piercing form - peerless British craftsmanship is at the heart of everything we do and we’re excited to now cater for the fashion-conscious piercing enthusiast and diamond connoisseur.
‘We have retained key design features from the Goddess Collection to add depth of character to the piercings which are simplified versions of Iris, Diana, Hekate and Flora. They will be sold as singles yet their cohesive nature can allow the wearer to be creative – in constellation style the diamonds look incredible.”
Manufactured in Birmingham’s Jewellery Quarter, the range of hoops, studs and bars includes specially designed labrets and clasps for comfortability. Only D/E colour, VS+ clarity diamonds of triple cut quality have been used – a criteria asserted by chief gemmologist and co-director, Marie Chalmers who hand-selects and approves every gemstone in the collection.
Skincare and beauty expert, Nichola Joss said: “This is the luxury piercing experience my clients have been waiting for and I am deeply proud to declare our piercing studio open for business. This is without doubt the finest product on the market and I can’t wait to see my clients adorned with the world’s rarest diamonds.”
The Shen London for Nichola Joss range is now available to purchase at Nichola Joss salons in London and New York. Private appointments can be made by emailing email@example.com.