In Retail Jeweller’s Rising Stars 30 Under 30 supplement we present the amazing young talent that exists in the industry. Here we look at Alex Angel-Benscher.
Founder & designer
DOB 20/10/86 Age 29
Launched in 2015 by founder and designer Alex Angel-Benscher after he won funding from The Prince’s Trust, Vurchoo’s proposition is that of a conscious jewellery brand that aims to give something back, donating a percentage of every piece sold to good causes.
Angel-Benscher’s approach to jewellery design is unique. Working with charities and schools around the world, he invites children to draw anything that means a lot to them. He then uses these drawings as inspiration for the ranges he creates and also names the pieces after the children who inspired them. From every sale, a percentage is donated directly back to the source and also a UK charity.
Each piece also comes with information about the design and the charity, so that the customer has a sense of the story and also where their money is going.
Pieces are made in 18ct gold vermeil. Since launching, Vurchoo has already secured 12 stockists, including the likes of Baroque Bespoke Jewellery in Brighton and Lance James the Jewellers in Hertford.
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