Rising Stars ​30 Under 30 2016: Alison Crescencio

Alison Crescencio enjoyed a varied merchandising career, working for high street names including Next and Home Retail Group, prior to joining Avon in its watches and jewellery division in 2013. During her time with the company, she has progressed from merchandiser to senior merchandiser and her boss, Avon’s director of merchandising Jonny Liddle, describes her as “one of the most talented merchandisers” he has ever worked with during his 16-year merchandising career.

Crescencio is described as highly commercial and has been instrumental in developing and leading the strategy that has resulted in a step change in the sales growth of Avon’s watches and jewellery category. She has also successfully lead a cross-functional, global project to transform the way Avon’s product data is structured, by creating new, more customer-focused and meaningful product hierarchies, which has significantly improved the way the business plans and trades.