Winner: Mococo, Liverpool
This category was open to all sizes and types of store that were either newly opened or refurbished in the past year, and the expansion of Mococo’s Liverpool store from 325 sq ft (30 sq m) to more than 1,600 sq ft (150 sq m) captured the imagination of the judging panel. One judge said: “A competitive category, but overall the best design to keep customers coming back.” The additional accents of Mococo’s brand colour of purple were complemented by all, and one judge noted the added VIP champagne and coffee bar as a great touch. The store took £1.6m in the year to December 2014 following the expansion, close to doubling the £900,000 it took the previous year.
Highly commended: Watches of Switzerland, Regent Street, London
Judges highlighted the design benefit of the store’s different areas - with a “one door, three stores” concept, featuring a VIP area for luxury watches, the Calibre Room for affordable Quartz movements and a ground floor primed to accommodate events for customers. The judging panel voted the retailer’s flagship London store worthy of a highly commended mention because of its high-quality finish throughout and attention to detail in every aspect of the design.
Anabela Chan Joaillerie, Ham Yard Hotel, London
Judges complimented the gallery feel of the store, praising the flexible design element of moveable display items and the circular route of the store. Creating space and appeal, the centre unit was highlighted as a key feature in the design.
Chisholm Hunter, Silverburn Shopping Centre, Glasgow
Originally spanning two stores, this recently opened 2,355 sq ft (219 sq m) Chisholm Hunter store was highlighted for maintaining a warm visual appeal despite its large size, and appearing welcoming, while also polished and professional.
Francis Wain Jewellers, Kings Lynn
Judges praised the light, relaxed atmosphere created through the refurbishment of Francis Wain’s Kings Lynn store. The addition of a first floor and neutral tones were thought to be positive add-ons to the store’s existing design.
Jeremy France Jewellers, Winchester
Judges enjoyed the way this store blends the traditional design features of a grade two-listed building with classic design and a modern colour palette of grey. The jeweller also achieved a 50% rise in sales over the past year following the changes.
Nixon, Newburgh Street, London
Featuring a striking watch bar in the centre of this new store, where customers can customise their purchases, Nixon’s London flagship was lauded for showing strong brand identity and design throughout. The store is already performing 10% above target.
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